Redeeming Souls vs. Redeeming Culture

There seems to be a dichotomy in the church between proclamation and mercy ministries.

Some churches train their people to share the gospel and hold many evangelistic events and outreaches. Other churches or ministries follow Saint Francis’s advice, “Preach the gospel at all times and if necessary use words.” Redeeming souls vs. Redeeming culture. That seems to be the split.

The Christian communities I’m involved in seem to drift more toward redeeming souls than redeeming culture. We talk a lot about internal redemption (of the soul) but not so much about external redemption (of the culture). So, I think we should ask ourselves why this is and make some necessary changes.

Are we teaching out students how to redeem culture once they have come to Christ?

If they step out into one of these cultural institutions (Business, Government, Media, Church, Arts & Entertainment, Education, Social Sector) after graduation, will they know what to do?

How do we go about equipping our students to do the works God has prepared for them in advance... in their area of influence?

Blog Series Recap: Movement Marketing

by Tyler Zach

In review, this is the full series of articles that I wrote on spiritual Movement Marketing - specifically looking through the lens of connecting with the lost.

The content in these articles was gleaned and contextualized from the book "Movement Marketing" by Richard Reising.

1) Movement Marketing: Is your campus movement connecting with the lost?

2) Perceiving Their Perception: How do the lost really view our movements on campus?

3) Levels of Commitment: Are our movements relevant to each level of commitment within our community?

4) Lostobstacles: What are some obstacles that keep the lost away from our movement?

5) Does Your Movement Slap People? How can our movements be more relevant to people at all spiritual levels?

6) Nailing the Perceived Need: Learning from Nike

7) Creating An Experience: Learning from Starbucks

8) Multiple Movements: Learning from the Gap

9) Before A Sweet Logo: Branding Your Movement