Blog Series Recap: Movement Marketing

by Tyler Zach

In review, this is the full series of articles that I wrote on spiritual Movement Marketing - specifically looking through the lens of connecting with the lost.

The content in these articles was gleaned and contextualized from the book "Movement Marketing" by Richard Reising.

1) Movement Marketing: Is your campus movement connecting with the lost?

2) Perceiving Their Perception: How do the lost really view our movements on campus?

3) Levels of Commitment: Are our movements relevant to each level of commitment within our community?

4) Lostobstacles: What are some obstacles that keep the lost away from our movement?

5) Does Your Movement Slap People? How can our movements be more relevant to people at all spiritual levels?

6) Nailing the Perceived Need: Learning from Nike

7) Creating An Experience: Learning from Starbucks

8) Multiple Movements: Learning from the Gap

9) Before A Sweet Logo: Branding Your Movement